The Bald and Beautiful came into existence after a Facebook campaign that urged Mattel to produce a bald version of its famous doll Barbie. 150,000 “likes” later Mattel has agreed to produce the bald version of the doll. The doll is for children who have lost their hair because of illness or cancer. The company announced that the doll will come out within this year.
The bald doll would include “hats, scarves and other fashion accessories to provide girls with a traditional fashion play experience. For those girls who choose, the wigs and head coverings can be interchanged or completely removed.”
“These dolls, which will be a friend of Barbie, will be distributed exclusively to children’s hospitals and other hospitals treating children with cancer throughout theU.S.andCanada, directly reaching girls who are most affected by hair loss,” said Mattel Company spokesman Alan Hilowitz in a statement.
Mattel says that they made the decision not to sell these dolls at retail stores and profit from them, but rather more directly and immediately get these into the hands of children who can most benefit from a play experience with these dolls.”
The company also plans to donate some of the dolls to National Alopecia Areata Foundation.
