Adweek reports, Since Oprah’s show went off the air last September, her magazine’s newsstand sales have been down.
The Oprah Magazine’s newsstand sales plunged 32 percent in the second half of last year (after an 8 percent falloff in the first half), according to just-released Audit Bureau of Circulations figures.
A rep said that with the economy soft and the show ending, a dropoff in newsstand sales wasn’t a surprise and pointed out that newsstand sales of the January issue were up 28 percent.
