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Evidently according to some it is. Some view this ad as “racial genocide,” according to the comments on youtube that have since been disabled.

The 30-second spot features an a bi-racial girl asking her mother if Cheerios is good for the heart. When her mother, who is White, confirms that the cereal is heart healthy, the little girl runs off with a delighted grin. In the next scene, we see her father, who is Black, awaken from a nap with Cheerios poured on his shirt over his heart.

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Camille Gibson, vice president of marketing for Cheerios, told Gawker in a statement, “Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all.”

Hopefully all the love that this commercial is receiving overcomes the racist hate.

Watch the progressive ad below then tell us what you think in the comment section:

 

 

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