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Roland Martin talks to Ed Lewis, one of the men behind the iconic magazine Essence and author of ‘The Man From Essence’ about starting the magazine with a group of other men and Hugh Hefner’s surprising financial investment.

“At the beginning we named the magazine ‘Sapphire’ but we spoke to a lot of black women and they said, “boy are you crazy”. So we changed the name to Essence. It represents substance and strength,” Lewis said.

Click the link above to hear the entire interview!

Roland Martin Talks To Founding Member Of Essence Magazine, Hugh Hefner’s Investment  was originally published on