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LL Cool J has been a virtual sex symbol for the majority of his career, but being one of Hip-Hop’s most attractive people didn’t translate to endorsement deals early on according to him. The Queens rap veteran and actor says that a deal with Chapstick, which would have made all the sense in the world, never materialized because of his “black lips.”

The Blast exclusively reports:

LL Cool J was in Midtown NYC on Monday when he was asked if his famous smackers have ever been approached for a chapstick deal.

His answer was classic, telling the photographer, “No, they hated my black lips back then.”

It’s unclear if the rap-actor was referring to a specific situation or simply theorizing, but his luscious lips are definitely worthy of an endorsement nowadays.

The outlet’s team also pressed the 51-year-old James Todd Smith if he’s getting back to the music and he confirmed that he has a new album in the works.

See Also: Imma Let You Finish, But: LL Cool J Says He Was The First To Do This — Not J. Cole

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LL Cool J Says His “Black Lips” Blocked Him From Getting Chapstick Deal  was originally published on