CLOSE

Nike is changing the way it handles contracts with elite female athletes that choose to become pregnant, according to Sports Illustrated.  

In a letter from Nike EVP of Global Sports Marketing, John Slusher, to the company’s sponsored athletes last week, first tweeted by ESPN’s Emmanuel Acho, there was a clear change to the issue of pay for pregnant athletes. In part, the letter read:

“If ATHLETE becomes pregnant, NIKE may not apply any performance-related reductions (if any) for a consecutive period of 18 months, beginning eight months prior to ATHLETE’s due date. During such period NIKE may not apply any right of termination (if any) as a result of ATHLETE not competing due to pregnancy.”

Unsung Cruise

A necessary change for Nike and a victory for female athletes that could be game changing.

Join Our Text Club To Get The Latest Music, Entertainment, Contests And Breaking News On Your Phone. Text MAGIC to 23845 to join!

Nike received backlash this spring, first from Olympic marathoner Alysia Montano’s New York Times’ op-ed and then from Olympic track star Allyson Felix’s piece.

Global icon and tennis legend Serena Williams (also a Nike athlete) was paid during her 2017 pregnancy and subsequent health issues as a result of her pregnancy.

Williams stood by the company during the backlash it received, saying earlier this year:

“I understand that Nike has been really lately supporting women a lot, and they started with making a statement with me, and they said they want to make a change and want to support women that want to have families and want to be moms. I’m glad that statement was made, and I know that herefore and going forward, they’re doing better. And that’s what it’s about — learning from mistakes and doing better.”

Nike is still not completely out of the woods on this issue.

While there is seemingly no financial penalty for a period of 18 months due to pregnancy, it is not completely clear if suspensions for not competing over a 6 month period will still apply.

Nike Expands Protections For Pregnant Athletes After Backlash was originally published on thedlhughleyshow.com

×