Blackout Day

Source: A.C. Trybula / R1 Digital

You’ve probably seen #BlackOutDay2020 making its way across social media by now. So, what is Blackout Day? 

Magic Baltimore Listen Live

Blackout Day 2020 is a campaign organized to get people to buy Black and show the power of the Black dollar on Tuesday, July 7. It challenges people to avoid in-store and online purchases, unless from a Black-owned business. 

Magic Baltimore Listen Live

SEE ALSO: Celebrate Blackout Day! Buy Black: Where To Shop in Baltimore

It comes as a response to recent injustice and protests, and in light of a lack of diversity in a lot of major corporations where we’ve seen that IF there is a Black person in leadership, it’s related to a diversity/inclusion/engagement role. #BlackOutDay2020 sends a message that says “enough is enough.” 

Here’s how it works… 

  1. Sign up to take the pledge at
  2. Accept the #BlackOutDay2020 challenge by posting: “I accept the #BlackOutDay 2020 Challenge and promise not to spend a dime in a store or online on July 7th” on Twitter and/or Instagram.
  3. Don’t spend any money in person or online on July 7th unless it’s a BOB (Black owned business) for the entire 24 hours. 

People are also encouraged to donate to Black startup businesses, community funds, museums and charities on this day.

Celebrate Blackout Day! Buy Black: Where To Shop
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What Is Blackout Day? Here’s What You Need To Know  was originally published on