In the very near future supermarkets shelves will be able to track your age and gender. Monddelez International is now in a testing stage where they have linked up with Microsoft to collect your data to help companies tailor their marketing strategies.
In addition there are other new technologies, such as embedded weight sensors that detects when customers pick up products. Depending on the weight of that person these new tools will instantly send you a message to entice you to buy that product. Also that product pricing will be different for the individual who decides to buy it, based on their weight.
Although technology has in advantages, I personally find this to be intrusive. Will the American people stand by and allow this to happen?
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