“I think what is interesting is the new picture we’re getting of the black consumer, said financial journalist Stacey Tisdale, speaking on NewsOne Now with Roland Martin. “On Cyber Monday, the people who plan to spend more online are black folks – almost the highest of any other group.”
Despite the growth in interest, black people are still being overlooked by advertisers, says Tisdale. ”It’s going to be interesting to watch how the retail industry is going to have to shift to adapt to these patterns,” Tisdale said. “Our numbers are too big and we’re too powerful a force, and we’re going to have to be reflected.”
Watch what she said about black people and holiday shopping, in the clip below.