Muslim Beauty blogger Nura Afia is the newest ambassador for Cover Girl.
Nura is a beauty blogger with over 200,000 subscribers. The mom shows makeup tutorials of her applying makeup using everything from drugstore brands to their high end versions.
With Nura now representing one of the largest beauty brands in the world, she is the first, for Cover Girl, to have a woman wearing a hijab in their ads. Cover Girl has truly embraced a diversity initiative, also recently announcing their first Cover Boy, makeup artist, James Charles.
Nura began watching YouTube beauty videos to help the time pass while breast feeding her newborn daughter. While watching these videos, she was disappointed and perplexed in the lack of representation of Muslim women, so she started creating her own. She has everything from a timely Fall, burnt orange smokey eye to a timeless smokey eye (with over 300K views).
Nura is aware of the significance of this campaign, stating,
“I hope [this campaign] will show Muslim women that brands care about us as consumers and we’re important.”
Nura’s ad will appear in a Times Square Billboard and commercials. One step forward in diversity representation in the beauty industry.
Muslim Beauty Blogger, Nura Afia, Will Wear Hijab In Cover Girl Ad was originally published on hellobeautiful.com
Teyana Taylor Addresses Court Docs Naming Iman Shumpert’s Cheating Scandals & “Narcissistic Behavior,” Social Media Responds
SWAT Raids 77 Year Old Woman's Home; Gay Rights And Religion At The Supreme Court; & 10 year Old Charged As An Adult
Same Day: Spa Shooter Bought His Gun Faster Than Georgia Voter Registration Takes
Tiffany Haddish Arrested For DUI After Falling Asleep Behind The Wheel…Again
Quiz: Can You Name These Black TV Best Friends?
New Shiloh Baptist Church
Radio One Baltimore's Think Pink Breast Cancer Awareness Brunch
Douglas Memorial Community Church