CLOSE
Magic Baltimore Listen Live
Aunt Jemima Portrayer Anna Robinson

Source: Bettmann / Getty

Aunt Jemima Portrayer Anna Robinson

Source: Bettmann / Getty

I guess 2020 is the new year of “enlightenment” for some brands.

Remember you can always take Magic 95.9 with you wherever you go by listening live online or via our app.

Quaker Oats has “finally” recognized the stereotype of one of their most famous brands and will be making a change. The Aunt Jemima brand will get a new name and image, the company announced. Quaker Oats recognizes that “Aunt Jemima’s origins are based on a racial stereotype.”

The character, created some 100-plus years features a Black woman named Aunt Jemima, who was originally dressed as a minstrel character but the image has changed over time.

Denver Post Archives

Source: Denver Post / Getty

In a statement, Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America said, “We recognize Aunt Jemima’s origins are based on a racial stereotype. As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.”

Join Our Text Club To Get The Latest Music, Entertainment, Contests And Breaking News On Your Phone. Text MAGIC to 23845 to join!

“We acknowledge the brand has not progressed enough to appropriately reflect the confidence, warmth, and dignity that we would like it to stand for today. We are starting by removing the image and changing the name. We will continue the conversation by gathering diverse perspectives from both our organization and the Black community to further evolve the brand and make it one everyone can be proud to have in their pantry.”

Pepsico, Quaker Oats parent company will also donate at least $5 million over the next five years “to create meaningful, ongoing support and engagement in the Black community.

Source: NBC News

RELATED: NewsOne Minute: ‘Aunt Jemima’s’ Family Wants Her Dough

RELATED: Why Stop At Corn Pops? Racist Imagery Is On These Other Products, Too

Quaker Oats Recognizes “Racial Stereotype” & Will Remove Aunt Jemima Name & Image From Brands  was originally published on woldcnews.com

Also On Magic 95.9: