What Is Blackout Day? Here's What You Need To Know

Source: A.C. Trybula / R1 Digital

You’ve probably seen #BlackOutDay2020 making its way across social media by now. So, what is Blackout Day? 

Blackout Day 2020 is a campaign organized to get people to buy Black and show the power of the Black dollar on Tuesday, July 7. It challenges people to avoid in-store and online purchases, unless from a Black-owned business. 

SEE ALSO: Celebrate Blackout Day! Buy Black: Where To Shop in Baltimore

It comes as a response to recent injustice and protests, and in light of a lack of diversity in a lot of major corporations where we’ve seen that IF there is a Black person in leadership, it’s related to a diversity/inclusion/engagement role. #BlackOutDay2020 sends a message that says “enough is enough.” 

Here’s how it works… 

1. Sign up to take the pledge at https://www.blackoutday.org/take-action
2. Accept the #BlackOutDay2020 challenge by posting: “I accept the #BlackOutDay 2020 Challenge and promise not to spend a dime in a store or online on July 7th” on Twitter and/or Instagram.
3. Don’t spend any money in person or online on July 7th unless it’s a BOB (Black owned business) for the entire 24 hours. 

People are also encouraged to donate to Black startup businesses, community funds, museums and charities on this day. 

Source: AJC.com

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What Is Blackout Day? Here’s What You Need To Know was originally published on rickeysmileymorningshow.com