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Walmart Launches New Women’s Clothing Brand With Most Items Under $25
THE BUZZ!
Walmart is launching a new clothing brand to win over younger, trendier shoppers
Walmart wants shoppers to do more than pick up groceries.
The retailer is launching a new women’s fashion brand called Scenario this week. Most items will cost less than $25.
The collection includes tops, denim, handbags, and accessories. Its style leans modern and bohemian, with touches such as embroidery and pleating.
Scenario will take over some space previously occupied by Walmart’s Time and Tru brand. Time and Tru will remain available but with a smaller selection focused on popular basics.
Walmart hopes the new collection will appeal to younger shoppers who want stylish clothing without spending department-store money.
That quick grocery run might turn into a whole new outfit.
SOURCE: QZ.COM
